Forget reality television. Broadcast yourself! With more than five billion videos viewed in a month and ten hours of footage uploaded every minute, YouTube was (at the time of the making of this documentary) the third most popular website in the world. BUTTERFLIES follows some of the flamboyant personalities who have made it big online. For example, Cory (aka Mr. Safety) started posting videos to advertise the second-hand furniture he was flogging on eBay. His popularity soon attracted sponsors. "Now. I make $15–20k a month. I should make $60k next month". For Cory, YouTube is the future of entertainment, and indeed, even world-famous stars like Katy Perry get carried away about their favorite online acts: "Fred and Daxflame. They're the best!"