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Time Zero2012

The Last Year of Polaroid Film

  • 3.9
An in-depth chronicle of the birth, death and resurrection of Polaroid instant film, TIME ZERO is an illuminating documentary that recalls the hey-day of Polaroid film and its impact on popular culture while shedding light on the changes currently transforming our media landscape. TIME ZERO starts as a eulogy to Polaroid instant film and cameras, sharing with viewers the magic of Polaroid through the perspective of a few Polaroid artists and former employees of the corporation. These key employees (including the corporation's Director of Cultural Affairs, the designer of the well-recognized Polaroid brand image, and the top sales executive) provide a brief history of integral cameras and film and a unique glimpse of the company and its innovative leader, Dr. Edwin Land. This allows the younger members of the audience some insight on what Polaroid was like in the 60s and 70s, and it suggests why this invention has been a critical piece of our national culture since the 1940s and why it matters if it is lost.

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"Over and over, the photographers return you to the story, to their love of what they do, and to their desire to keep doing it." - Linda Holmes, NPR

1 member likes this review

It was outstanding.

Member Reviews (2)

It was outstanding.

1 member likes this review

Screw digital photography!