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The Joy of Living with Fragrance1962

  • 4.1
The advertising team at Avon pulled together this ersatz part-travelogue to demonstrate where fragrance comes from and how fragrance makes all of our lives better. They succeed, in part, on the first. They fumble the second. Fragrance, in this context, gives women a certain "uniqueness." Fragrance, in reality, makes things smell unnecessarily false. Not unlike this film, in fact.

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1 member likes this review

I learned a lot about perfume from this short. Like that there are 7 types of fragrances, including “Woodsy Mossy” which I can’t help but think smells something like my basement, that you should hook your little girl on perfume at an early age, and finely that that lady must live in a cloud of funk! You have to watch this film to believe it! Avon must have put crack in their perfume in 1962, this lady was getting her fix every few minutes!

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top reviewer
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Member Reviews (8)

Bc98440bcf17c93cc74ae247375e5cca?default=https%3a%2f%2fd3uc4wuqnt61m1.cloudfront.net%2fassets%2favatars%2ffemale%2favatar f 0066
top reviewer

I learned a lot about perfume from this short. Like that there are 7 types of fragrances, including “Woodsy Mossy” which I can’t help but think smells something like my basement, that you should hook your little girl on perfume at an early age, and finely that that lady must live in a cloud of funk! You have to watch this film to believe it! Avon must have put crack in their perfume in 1962, this lady was getting her fix every few minutes!

1 member likes this review

This is an industrial film and, frankly, what an industry! By their nature, beauty products objectify women but this one goes the extra mile. The woman who stars in this little film is lovely and seems to come from an upper middle class home where her big job in life is not to cook or clean or, Heaven forbid, work outside of the home and find some meaningful expression of her own life. No, she is to be beautiful and feminine in every way to enhance the life of her mas...eh, husband. The man of the house isn't shown but anyone seeing the film KNOWS why the woman is doing all of this beauty work. How many women seeing this film at the time wondered why their lives weren't so picture perfect? Well, Avon did know how to sell it (and the bunch on Mad Men would be proud)>

1 member likes this review

Wow, first off I am a big fan of anything 1962. The attire is awesome as well as the music.

Technology sure has come a long way, seems like we dont have nose anymore but anyone with a name can mix up something and sell it.

I love how AVON sells fragrance to make you more of a woman.

This is an excellent documentary!

1 member likes this review
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top reviewer

and remember boys, these days fragrance isn't just for the ladies! pour it on, men!

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top reviewer

Campy and yet informative! Love these industrial films. This one went travelogue on us whisking us off to France to that wonderful town where perfumeries' flowers are grown and turned into oils. Viewing this "Mad Men"-era film was great fun.

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top reviewer

I would choke if I walked into that house. With that much perfume, can life exist?

Also, were they really harvesting whales and civet cats for perfume in 1962?

This is primo commercial ephemera: Avon creates an atmosphere of luxury, indulgence, and sensuality that reflects the tastes and trends of the age (early '60s) while also exploiting and exaggerating them to serve sales. Hypnotic and borderline obsessive-sounding at times.

today you can't even wear perfume to work with HR getting into a snit, not to mention the disapproval of your co-workers who have all suddenly come down with scent allergies at the same time. where did I put my time machine?!