Dewar's1897

In 1897, two years after they expanded out of Scotland and opened their first New York office, Dewar's Scotch commissioned the Edison Manufacturing Company to produce this advertisement to be projected onto the roof of a building in Herald Square. Featuring a single shot of kilted men dancing a happy jig (perhaps due to the scotch), this unassuming film cements its place in film history as the first-ever advertising film. - Tom Fritsche