Robert L. Lippert

Robert L. Lippert (31 March 1909 - 10 November 1976) was a prolific film producer and cinema owner who eventually owned a chain of 118 theatres. Born in Alameda, California, and adopted by the owner of a hardware store, Robert Lippert became fascinated by the cinema at an early age. As a youngster he worked a variety of jobs in local theaters, including projectionist and assistant manager. As a manager of a cinema during the Depression Lippert encouraged regular attendance with promotions such as "Dish Night" and "Book Night" Lippert went from cinema manager to owning a chain of cinemas in California in 1942, during the peak years of theatre attendance. Lippert's theatres in Los Angeles often screened older films for a continuous 24 hours with an admission price of 25 cents. Not only did his theatres attract shift workers and late-night revellers, but servicemen on leave who could not find cheap accommodation would sleep in the cinema. Dissatisfied with what he believed to be exorbitant rental fees charged by major studios, Lippert formed Screen Guild Productions in 1945, its first release being a Bob Steele western called Wildfire, made in Cinecolor.


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