Advertising
see all genres ›Undeniably fascinating, sometimes delightful, yesteryear’s ad clips and promotional shorts are valuable curios. Perhaps entertainment should not be interrupted by commercials but sometimes these products of (and for) the market are just as entertaining.
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Genres / Ephemera / Advertising
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Being
A man sits in front of his TV. The program that he occasionally glances at is a montage of popular culture images: old movies, commercials and news clips. Accompanying the fleeting images is a loosely synchronous narrative on the evolution of man's belief systems. The man's behavior watching television becomes a commentary on...Start your free trial to watch -
Cette nuit-là
CETTE NUIT-LA presents Jacques Tati in a screen advertisement which was projected in French cinemas. Film ads in Europe predated the American practice by several decades. As with newsreels, commercials were often left behind in theatres as the producers did not request return of the prints.Start your free trial to watch -
Clo-cloche
CLO-CLOCHE presents Michel Simon in a screen advertisement for cigarettes which was projected in French cinemas. Film ads in Europe predated the American practice by several decades. As with newsreels, commercials were often left behind in theatres as the producers did not request return of the prints.Start your free trial to watch
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Dewar's
In 1897, two years after they expanded out of Scotland and opened their first New York office, Dewar's Scotch commissioned the Edison Manufacturing Company to produce this advertisement to be projected onto the roof of a building in Herald Square. Featuring a single shot of kilted men dancing a happy jig (perhaps due to the...Start your free trial to watch -
The Joy of Living with Fragrance
The advertising team at Avon pulled together this ersatz part-travelogue to demonstrate where fragrance comes from and how fragrance makes all of our lives better. They succeed, in part, on the first. They fumble the second. Fragrance, in this context, gives women a certain "uniqueness." Fragrance, in...Start your free trial to watch
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Technicolor Fashion Parade
These two-color Technicolor fashion shots were copied from nitrate film many years ago without the benefit of later techniques that minimize blemishes. Even heavily abraded, they're of interest as a portrait of couture in 1927, as a document of color cinematography when the process was still novel and...Start your free trial to watch -
Week-End
WEEK-END presents Fernandel in a screen advertisement for cigarettes which was projected in French cinemas. Film ads in Europe predated the American practice by several decades. As with newsreels, commercials were often left behind in theatres as the producers did not request return of the prints.Start your free trial to watch




