The film depicts naïve first-time filmmaker John Viener. When he discovers everyone-and-their-brother is making a film, he decides that he, too, can be the next Steven Spielberg. He sets out to make a film that will win at Sundance. In a stylized fashion, the film follows John's pilgrimage from New York and shows how he overcomes the bumps in the road to Park City.
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At best, this movie is a tutorial of behind the scenes jobs and equipment of the film industry. Its narrator is a unreliable because he's making a film he never makes. In reality, John Viener anchors this mockumentary with a hat. Interesting bits like why industry people aren't working on films or why short end film stock is cheaper are too few and far between, shouldered out by skits about his ex-girlfriend and a suspecting mothers. Viener comedic chops are equal to a high schooler who wears giant sunglasses when hosting a pep rally. We watch almost intrigued, but the film's weight gets away from Viener leaving us stuck and we leave with a little more knowledge and a lot less patience.